Mastery-certified Profit First Professional
The highest certification tier in the global Profit First Professionals organization, built on the method by Mike Michalowicz.
About CanDee
Thirty years of watching good stores eat their own cash. And fixing it.
CanDee Baker has worked with retail and inventory-based businesses of every size: independent shops, growing e-commerce brands, multi-location operations. The size changed. The product changed. The struggle stayed the same.
I'll go to the next play. The next musical. The next family dinner. every retail owner, every busy season
Why this work
Retail owners spend too much time working in the store. They say "I'll make the next play. The next musical. The next family dinner." Then the busy season hits, another inventory order goes out, and life waits again.
Again and again, CanDee met owners who looked successful from the outside but felt trapped inside the business. Sales were happening, but profit wasn't protected. Inventory was moving, but cash was still tight. They could say what they sold and what they hoped next season would bring. But not where the money went.
The advice they'd been given always stopped at growth: sell more, advertise more, buy more. What they actually needed was an inventory cash strategy: a system that connects sales, inventory, margin, cash, and growth in the right order. That's what Profit First for Retail is.
The credentials behind it
30+ years in retail finance
Three decades working hands-on with store owners, e-commerce sellers, makers, and multi-location retailers on the money side of the business.
Founder, eComm Financial Services
CanDee's sister firm runs Profit First bookkeeping for retail and ecommerce businesses. It's the done-for-you side of the same system.
Visit eComm FS Certified & partnered 
Speaking & workshops
Bring Profit First for Retail to your audience
CanDee speaks to retail associations, mastermind groups, and conferences about the Inventory Stress Cycle™, cash compression, and how product businesses pay themselves first. Sessions run from keynote to hands-on workshop.
Start with three minutes
The retail profit assessment shows you where your cash is going. It's also how CanDee starts every conversation.